Craft Your Custom Keto Plan Now

Foodies from around the world troop to India for its varied arts and traditions, music and movies, its multifarious cuisines from the simple to the sublime. And who would not visit the birthplace of the spiciest cuisines on the planet? Still, it’s probably fair to say that before the affluence growth in India led to rising numbers of lifestyle diseases such as obesity and diabetes, food, in its abundance, was never a source of worry for most. Now Indians are waking up to the idea that healthier foods and not just hunger-soothing meals might be a better bet, especially for fat burning and efficient energy generation. Enter the ketogenic diet: a whole new world of lifted mood, intense energy and incredible focus. Last week, Keto India, a company founded to promote a ketogenic lifestyle in the country, made an appearance on Shark Tank India, the local version of the popular ‘Dragons’ Den’-style show, hosted by the Mark Cuban of India. The startup was applauded for its innovative products and its vision to bring keto success to the subcontinent.

Keto India’s Shark Tank Pitch

During a recent episode of Shark Tank India – one of the many regional adaptations of the hit US reality TV show Dragon’s Den – the sibling founders of Keto India, a Mumbai-based diet business that produces low-carb, sweet- and sugar-free treats, snacks and meal replacements for the ketogenic (keto) diet, introduced their start-up to a panel of investors. Passionate keto evangelists, both had lost significant weight and experienced soaring energy levels after going keto for health and aesthetic reasons. It wasn’t just an obsession among themselves, they argued – as they made their sales pitch, they pointed out that the popularity of the diet had seen their products fly off the shelves and garner continued interest from new followers. Here was a dietary lifestyle that boasted intense wellness pandering and was known for the delicious indulgence of products that eschewed ‘junk’ carbs while catering to the sweet tooth and taste buds.

The Sharks were immediately fascinated by Keto India’s pitch and the possibilities of the ketogenic diet in India. The founders’ mission to spread awareness about keto and make it accessible to a larger swath of people also captivated them. The investors saw that, as a country, Indians were becoming increasingly more mainstream and health-conscious consumers, and felt that the upcoming trend – and market demand – aligned perfectly with Keto India’s expansion strategy and offerings. After a back-and-forth battle of negotiation, a deal was inked, and Keto India secured their funding for bringing their products to more customers all over the subcontinent.

The Keto Lifestyle in India

However, as it is yet to take hold in the West, it is still a newbie in India. The Keto diet is known for being ‘high fat, moderate protein and very low carb’, which essentially works towards putting your body in a state of ketosis, where your body functions by burning fat as its source of fuel, rather than using carbohydrates. This metabolic process of ketosis could not only result in weight loss, but is also known to be extremely beneficial for your energy levels and blood sugar control. For people who grew up on plates of rice or roti as Indian staples, following a keto lifestyle might seem too restrictive and hard to do in India – or simply too much of an everyday chore. This is where Keto India wants to change that narrative and make Keto India look more appetising and feasible to Indians.

Perhaps one of the biggest hurdles Keto India faces is the education aspect of helping people understand and implement the diet. Many Indians are convinced of the mantra that fat and cholesterol are bad, and that you can’t have a healthy diet without carbohydrates. A high-fat diet ‘will result in heart disease’, Panikkar says. Yet the science indicates that the opposite is true: the keto diet leads to a lower risk of heart disease by reducing inflammation and lowering triglycerides, or blood fats, which are primarily generated from carbohydrate consumption. It’s about helping people understand the science of keto so that they can make their own decisions for themselves.

Bringing Ketogenic Success to the Subcontinent

With the backing of Shark Tank’s producers and investors, as well as an increasing legion of ketoish enthusiasts, Keto India is poised to help bring the ketogenic diet to the subcontinent through new products, an expanded distribution network and partnerships with healthcare professionals committed to improving community health. If the future of food in India is tasty and convenient keto options that provide affordable nourishment for millions of people, then Keto India is well on its way to making the leap. The prevalence of lifestyle diseases in India means people would need an intervention to help undo what years of adverse nutrition and unhealthy lifestyles have done – the keto magic-bullet could just do the trick.

So, the hope is that Keto India’s success in the marketplace and encouragement of others to try the keto lifestyle will result in a more healthy, happy India, one dish at a time. Hema, who has continuing access to the Instagram consultations, had another reason to be glad about the blog’s success and the quality of the keto food on offer: ‘Now, my friends who were initially wary of my carb-free diet wants to visit Keto India too. Finally, I have friends to hang out with!’ With a chef-designed menu that emphasises traditional Indian flavours and keeps things interesting, Keto India proves that keto food does not need to be boring or bland – and that with the right set of mind, encouragement and tools, going keto and staying keto can be a win.

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Television personality Sharon Osbourne, a former judge of The X Factor, says she has struggled with losing weight for years. Her brave efforts to be healthier and live a happier life has inspired many of her fans to try for the same. We highlight her weight loss story on this page. Sharon who has fought against emotional eating and attempted her weight loss journey for years; she is considered as a celebrity inspiration for many Americans. Sharon’s recent transformation reminds us that we all owe it to ourselves to strive for a healthy lifestyle. By making decisions to improve our weight loss through diet and exercise, we can achieve long term weight management.

Sharon’s Motivation to Change

Behind Sharon Osbourne’s weight loss there’s the trite yet good old symbolism of wanting good health so that she could raise her children ‘the right way’. She says she longed to ‘set an example for my family’. Osbourne added: ‘I was very deliberate in thinking: “I can do this; I can feel good; I want to feel good.”’ Repeated mistakes and constant falls didn’t diminish her sense of self-worth.

A major factor in Sharon’s desire to alter her lifestyle has been her determination to make real, not artificial, changes. She has looked for long-term, not totally transformative, solutions to her weight problem. Gradually changing her diet and exercise to become more active and healthier has enabled her to lose weight, and keeps it gone.

What motivates Sharon to change, of course, is that she wants to be comfortable in her own skin, confident that she no longer has to settle for second best. In addition to losing the weight, Sharon has also lost a whole lot of bravado. Her self-consciousness has dwindled, and in public she walks upright and with an assumed grace that is impressive to behold. Working on her health and happiness has helped her transcend the psychology of her own physical sensations.

Finding Balance in Diet and Exercise

Perhaps the greatest lesson Osbourne teaches through her blog is the importance of maintaining a balanced view of diet and exercise. She has repeatedly said that she considers her diet a way to ‘feed yourself properly’, acknowledging the importance of including healthy foods in her diet most of the time but still allowing herself the occasional indulgence. It is her sensible moderation in these areas that has enabled her to shift the way she views her eating habits.

In addition to this shift in diet, Sharon started to exercise regularly to promote her weight loss as well. She’s experimented with different physical activities that she enjoys and fits her schedule, such as yoga and weight training. Since exercising brings fun and joy into her life, she’s been able to stay committed to her fitness regimen long-term.

Sharon’s emphasis on listening to my body and finding balance between diet and physical activity machines the significance of intuitive eating, and its underlying principles of trusting and honouring my body. Rather than relying on strict rules and controls, such as low-calorie diets, low-fat diets, low-carb diets, and the protocols of intermittent fasting, Sharon’s approach to weight loss traces its pathways through formulating a set of choices that will be sustainable over the long term and will demonstrate a commitment to self-care, taking care of myself. In fact, I haven’t “dieted” since 1978.

The Role of Emotional Eating

For instance, Sharon Osbourne discusses the role that emotional eating has played in her weight problems: If I’ve been stressed or anxious or there’s sort of an issue downstairs [in her marriage with Ozzy Osbourne], I reach towards food, emotional eating. I’ll eat the biscuits and cakes. And what’s happened is I’ve become very willing to learn new ways to deal with these problems. Rather than reaching to food, I try to work out my feelings.She learned how to spot and deal with the emotional triggers that lead to bingeing.

practising mindfulness and focusing on awareness has helped her through intense emotional eating periods Sharon has found it helpful to remain present in difficult emotions and to practise what is known as ‘mindfulness’ and focus on her awareness. She has learned to quiet her mind, unwind and find perspective. By being mindful and self-aware, Sharon has been able to cut down on mindless eating and has made more conscious food selections during times of stress and because of bad emotions. She has been able to combat emotional eating and negative feelings about the way she looks.

Sharon’s tale of ditching emotional eating is a reminder that weight loss is more than just a physical transition; it’s also a mental and emotional health transition. She has only just started to get her life in order. But she’s taken the first step to healing old wounds, and that’s all it takes.

Sharing Her Journey and Inspiring Others

In her journey to lose 50lbs and continue her health transformation, Sharon has been forthcoming with the ups and downs of weight loss, and her fans and millions of others are listening. She continues to challenge negativity and bullying head-on as an inspiration for others seeking a healthier path.

In addition, Sharon has also spoken from her own experience to raise awareness of body positivity, emphasising the importance of feeling beautiful in one’s own body and loving the skin you’re in. ‘As an overweight woman with a skin condition, I learned to accept my body for what it is,’ Sharon declared, while also emphasising how each of us is truly unique. 14

Sharon’s commitment to sharing and inspiring countless others is an important reminder that, for many of us, weight-loss is just as much about growth, as it is about the number on the scale. Sharon’s ability to empower others to also find the courage within themselves is one of the many reasons why I continue to look up to her.